The first edition of BlanesMar not only filled the port of Blanes with maritime culture, gastronomy, and family activities — it also made a powerful splash online. Highland led the real-time digital coverage on Instagram, achieving over 83,000 organic impressions in just two days, starting from a brand-new account.

To reach that level of visibility, the Highland team carried out a full-scale on-site content operation: we captured videos, photos, and drone footage to craft a steady flow of live stories, reels, and posts that reflected the energy and emotions of the event. Our goal was clear — to create a vibrant, human-centered narrative told through the eyes of the people experiencing BlanesMar.

The key to success lay in a simple yet powerful formula: being present, observing with intention, editing quickly, and publishing with purpose. Each piece —whether a spontaneous interview or an aerial view of the gastronomic village— helped build a digital experience that complemented the physical event and brought it to life across screens and devices.

In a landscape where events often struggle for digital relevance, surpassing 83,000 organic impressions on a debut edition with zero follower base is a clear sign of the power of planning a content strategy from the ground up.

At Highland, we don’t just measure success by the numbers — we value the opportunity to amplify events with purpose, identity, and vision. Because when communication comes from the inside, it resonates on the outside.

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