Welcome to HIGHLAND AGENCY

Bringing a legacy brand into the digital age

A full rebranding and digital transformation for a long-standing news agency, designed to improve usability, reach, and editorial efficiency.

Client
Fundació Dr. Albert Bonet
Services
Branding
Location
Barcelona
Year
2024

Agència Flama had gone over a decade without updating its institutional image and was operating with an outdated website that wasn’t adapted for mobile devices. Facing this urgent need for renewal, Highland led a complete transformation — from redesigning the brand’s visual identity to creating a new, modern news platform that meets today’s standards in design, accessibility, and editorial management.

The challenges

Flama’s new website has surpassed 38,000 active users and is now recognized as a digital reference in its field. Thanks to the redesign, the brand projects a more current and professional image, while the new platform supports the publication of 3 to 5 news articles daily with ease. Improvements in usability, performance, and content structure have strengthened the outlet’s impact and its connection with a growing digital audience.

The Solutions

We developed a full rebranding, creating a cleaner and more modern logo that maintained the spirit of the original identity. In parallel, we designed and built a new digital platform from the ground up: fully responsive, structurally sound, and focused on user experience. A custom CMS was implemented to streamline the editorial workflow, making it easier for editors and journalists to manage and publish content efficiently.

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