Crafted to elevate perception and consistency, your brand becomes a powerful tool for trust, recognition, and growth.
We define your brand’s tone, purpose, and values to shape a strategic foundation that ensures coherence across every interaction. This process helps build long-term recognition and fosters an authentic emotional connection with your audience.
Your logo is the visual anchor of your brand. We create iconic, versatile, and scalable designs that capture your identity and stand the test of time. From concept to final delivery, we ensure your logo works seamlessly across every platform and context.
We develop a cohesive visual system that includes color palettes, typography, iconography, graphic elements, and real-life brand applications. This ensures a unified look and feel across all your communications, both digital and print.
We design compelling visual assets for campaigns, both online and offline, ensuring they grab attention and stay true to your brand. From social media posts to billboards, every piece is optimized to communicate clearly and effectively.
We design, shape and launch brands and digital experiences — with clarity, consistency and real direction
Explore our curated projects that showcase creativity, strategy, and impact across strategic communication, web development, and audiovisual production.
Get the strategy, design, and content your brand needs to grow.
+6k€
Average project value — tailored solutions with measurable impact.
+40
Team members and collaborators led in cross-functional projects.
90%
Of our clients return for new collaborations.
+300
Projects completed for brands of every size and sector.
A branding project with Highland is never just about a logo. It’s about building a complete, meaningful identity that reflects who you are, how you speak, and how you connect with your audience — visually, verbally, and strategically.
Depending on the scope, a branding project may include brand strategy and positioning, naming (if needed), logo design and a full visual identity system, color palette, typography, design assets, tone of voice and messaging guidelines, brand applications (like stationery, social templates, or signage), and a full brand manual or style guide.
We don’t work with pre-made templates or trendy visuals that expire after six months. Everything we create is designed to last and scale — grounded in your values, your market, and your growth goals.
And beyond the deliverables, you’ll get a thoughtful process: we challenge assumptions, clarify direction, and guide you through each step until your brand is not only attractive, but also coherent, usable, and alive.
At Highland, we don’t see branding as a separate service — we see it as the foundation of everything. Whether we’re designing a website, producing a video, or shaping a digital strategy, it all starts with a clear, coherent brand.
Branding is not just about visuals. It’s about defining how a business shows up in the world — what it says, how it looks, and what it stands for. A solid brand gives consistency, credibility, and confidence. Without it, even the best marketing efforts fall flat.
That’s why branding is often where we begin. We help clients gain clarity, sharpen their voice, and create systems that scale. From there, we can support them across design, content, and communication — with a brand that guides the way.
For us, branding isn’t just a service. It’s the strategic core of the work we do — and the reason why our clients stay with us long term.
We’re flexible. Not every brand needs to start from zero — and not every identity is broken. Many of our projects begin with a refresh: evolving what already works, fixing what doesn’t, and building coherence around the existing elements.
Whether it’s updating your logo, refining your color palette, unifying your typography, or creating new brand applications, we can step in at any stage. We’ll help you identify what’s strong, what’s outdated, and where there’s opportunity to improve — without losing your current recognition or momentum.
Our goal is always clarity and consistency. If a full rebrand is the right move, we’ll tell you. If a targeted update is enough, we won’t overcomplicate it. Either way, we’ll make sure your brand feels sharp, current, and aligned with where your business is headed.
We start every branding project by understanding the business behind it. That means learning about your goals, your audience, your positioning, your competitors, and the challenges you’re facing. Without that context, good design is just decoration.
Our process connects strategy and creativity from the very beginning. We ask questions that go beyond aesthetics: What are you trying to achieve? Who do you need to convince? Where do you want to go as a company? Then we translate those answers into a visual and verbal identity that supports your objectives — not distracts from them.
We also collaborate closely with stakeholders throughout the project, making sure each decision reflects both your internal vision and your external reality. In the end, branding isn’t just about how you look — it’s about how you position yourself to grow.
Yes — and in many cases, that’s the smartest approach. Not every brand needs a full reset. Sometimes, what you really need is to shift perception, clarify your message, or update how you present yourself — without losing the brand equity you’ve already built.
We can help you rethink your positioning, redefine your value proposition, or adjust your tone of voice while keeping core visual elements intact. Other times, we might evolve the visual identity slightly to match a new narrative or business direction.
We treat every brand like a living system: some parts may need to change, others might stay the same. Our job is to help you find that balance — so your brand feels fresh and relevant, but still familiar to your audience. It’s about evolution, not disruption.
A logo is just one part of a brand’s visual system — an important one, but not enough on its own. A full visual identity includes all the elements that shape how your brand looks and feels across different touchpoints: color palette, typography, layout systems, iconography, imagery style, and design guidelines that ensure consistency.
Think of the logo as the signature, and the visual identity as the entire personality. You need both to build recognition and trust. A well-designed visual identity allows your brand to show up consistently in print, on screen, in motion, and in real life — without depending solely on the logo to carry all the weight.
At Highland, we design logos that work, but we always think in systems. We give you the tools to use your brand confidently and coherently, no matter the format or platform.
Yes, we do — with a clear disclaimer. While we can help you develop name options that are relevant, distinctive, and aligned with your brand’s strategy, we’re not a naming-specialist agency. For most projects, especially startups or early-stage brands, our approach is often more than enough. We study your positioning, audience, linguistic territory, and market context to generate viable, creative proposals.
However, for high-investment or international brands, we’re transparent: we recommend working with a specialized naming agency. These teams conduct in-depth legal, linguistic, and cultural viability checks at a global level — something that goes far beyond what most creative studios (including us) typically offer.
When it comes to verbal identity, though, we’re fully equipped. We help define your tone of voice, messaging strategy, writing style, taglines, and communication principles — ensuring that your brand speaks with clarity, coherence, and personality across all platforms.
A standard branding project usually takes between 4 and 6 weeks, depending on the scope, the client’s availability, and how many decision-makers are involved. For more complex projects — for example, including naming, verbal identity, or extensive brand applications — it can take longer.
Our process is structured but flexible. It typically includes:
We keep you involved at key milestones to get feedback and ensure alignment. While we move efficiently, we don’t rush. Our philosophy is: “Speed is an advantage, but rushing is a mistake.” Some projects need to meet strict deadlines. Others deserve more time to get it right. We adapt accordingly — with intention, not urgency.
Yes — and we love to. Some of our best work happens when we collaborate with in-house marketing teams, communication departments, or external agencies. We see ourselves as partners, not providers, and that means being able to plug into different team dynamics and workflows.
Whether your team needs creative direction, design execution, strategic input, or simply someone to translate the brand into real-world applications, we adapt our role to fit. We’re comfortable working alongside other partners — developers, copywriters, PR agencies, media teams — and we always focus on clarity, ownership, and respect for everyone’s expertise.
Our goal is not to take over. It’s to elevate. We bring focus, systems, and consistency, helping internal teams do more with less stress — while keeping the brand coherent across channels and collaborators.
Absolutely. Not every brand needs to be reinvented. In fact, in many cases, the smartest move is to preserve what's working and build on it — refining, aligning, and elevating your identity without starting from scratch.
We begin by auditing your current brand assets: logo, colors, typography, tone, applications, and overall perception. Then we identify the strong elements worth keeping and the areas that may be holding you back. Our job is to guide you through a thoughtful evolution — one that strengthens your brand while respecting the recognition and trust you’ve already earned.
Sometimes this means subtle design adjustments, improved consistency, or a new system for using your brand more effectively. Other times, it’s about aligning your message and visual presence with where your business is today — not where it was when the brand was first created.
In short: we evolve, not erase.
We’d love to hear from you. Whether you have questions, ideas, or a potential project, feel free to reach out. We’ll get back to you within 24 hours.
