Welcome to HIGHLAND AGENCY

Bringing IMC22 to screens worldwide

Highland produced and streamed IMC22’s full program in real time, enabling global audiences to engage with expert-led discussions.

Client
IMC Mobility Congress
Services
Live streaming
Location
Sitges
Year
2022

IMC22, the International Mobility Congress held in Sitges, brought together leading experts, institutions, and stakeholders to discuss the future of sustainable mobility. To ensure maximum reach and accessibility, Highland was responsible for the full technical production of the event and the live broadcast of all sessions.

The challenge was twofold: to deliver seamless audiovisual coverage across two simultaneous conference rooms and to make the content available in real time to viewers around the world. Our work allowed IMC22 to extend its presence beyond the physical venue and become a globally accessible, professionally delivered hybrid congress.

The challenges

Thanks to Highland’s technical production, IMC22 became a fully hybrid experience with a global reach. International viewers were able to follow the entire program live, enhancing the congress’s visibility and reinforcing its position as a leading event in the mobility sector. Our solution turned a local conference into a seamless digital experience without geographic limits.

The Solutions

Highland deployed a specialized technical team and managed full multicam production in two parallel rooms. We handled filming, live editing, and streaming of every session, ensuring high-quality visuals, clear audio, and stable global transmission. Our solution enabled real-time access to the congress from anywhere in the world — with no loss of content or quality.

Curious about how your brand could evolve?

We design, shape and launch brands and digital experiences — with clarity, consistency and real direction