Welcome to HIGHLAND AGENCY

An emotional debut with cinematic quality

Created for the band Masvidal, Lluny blends storytelling, music, and territory. Directed by Highland, the project gained over 55,000 views and positioned the group as a standout name in Catalan rock.

Client
Masvidal Música
Services
Videoclip
Location
Girona
Year
2019

Lluny was the debut audiovisual project by Masvidal, an emerging Catalan rock band formed by classically trained musicians with a clear artistic vision. In a landscape dominated by global trends and fast-paced content, the group chose an honest and introspective path, rooted in territory and authenticity. Rather than follow conventional formulas, they sought a piece with emotional depth and visual beauty—more than a video, a statement of intent. At Highland, we approached the project with a narrative, almost cinematic mindset. The goal was not to illustrate the lyrics but to build a visual story that resonated—especially with those familiar with Girona, which appears both as setting and emotional anchor. Every creative detail—from location scouting to casting and editing—was handled with auteur-level precision to ensure the result felt true and compelling. The final video doesn’t just accompany the music; it expands its emotional reach and positions Masvidal as a band with a strong, defined visual identity from day one.

The challenges

In less than a month, Lluny surpassed 40,000 views—an impressive milestone for a debuting band in such a niche genre. Today, the video has accumulated over 55,000 views and has become a visual reference within the rock en català scene. This project marked a powerful starting point for Masvidal and reaffirmed Highland’s ability to translate musical narratives into soulful audiovisual pieces.

The Solutions

At Highland, we conceptualized and directed a music video that blends emotional storytelling with a visual journey through the streets of Girona. The cinematography and casting of professional actors (Iván Hidalgo and Nei Loya) gave the piece the feel of a short film, elevating its production quality far above the usual standards of self-produced music videos.

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