Created for the band Masvidal, Lluny blends storytelling, music, and territory. Directed by Highland, the project gained over 55,000 views and positioned the group as a standout name in Catalan rock.
Lluny was the debut audiovisual project by Masvidal, an emerging Catalan rock band formed by classically trained musicians with a clear artistic vision. In a landscape dominated by global trends and fast-paced content, the group chose an honest and introspective path, rooted in territory and authenticity. Rather than follow conventional formulas, they sought a piece with emotional depth and visual beauty—more than a video, a statement of intent. At Highland, we approached the project with a narrative, almost cinematic mindset. The goal was not to illustrate the lyrics but to build a visual story that resonated—especially with those familiar with Girona, which appears both as setting and emotional anchor. Every creative detail—from location scouting to casting and editing—was handled with auteur-level precision to ensure the result felt true and compelling. The final video doesn’t just accompany the music; it expands its emotional reach and positions Masvidal as a band with a strong, defined visual identity from day one.
In less than a month, Lluny surpassed 40,000 views—an impressive milestone for a debuting band in such a niche genre. Today, the video has accumulated over 55,000 views and has become a visual reference within the rock en català scene. This project marked a powerful starting point for Masvidal and reaffirmed Highland’s ability to translate musical narratives into soulful audiovisual pieces.
At Highland, we conceptualized and directed a music video that blends emotional storytelling with a visual journey through the streets of Girona. The cinematography and casting of professional actors (Iván Hidalgo and Nei Loya) gave the piece the feel of a short film, elevating its production quality far above the usual standards of self-produced music videos.
We design, shape and launch brands and digital experiences — with clarity, consistency and real direction